Kvod Malchuscha 5712.

The process of creation is About Gevuros, but then the Gevuros must be sweetened to reveal Hashem’s Melucha in the world. This is the difference between 25 Elul and Rosh Hashana. Every year Hashem resigns and His kingship renewed not from words alone, but from words accompanied by deeds (of Shofar). Tekiya (powerful) Shvurim (breaking power of Tekiya) Terua (Rachamim) Tekia (Hashem’s return).